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Content - Process - Context |
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Dimensions of Strategic Change |
Summary of Content - Process - Context. Abstract |
A.M. Pettigrew and R. Whipp |
In their book 'Managing Change for Competitive Success' (1991) Pettigrew and Whipp distinguish between three dimensions of strategic change: 1. Content (objectives, purpose and goals) - WHAT 2. Process (implementation) - HOW 3. Context (the internal and external environment) - WHERE
Pettigrew and Whipp
emphasize the continuous interplay between
these change dimensions. The
implementation of change is an "iterative, cumulative and
reformulation-in-use process." Successful change is a result of the
interaction between the content or what of change (objectives,
purpose and goals); the process or how of change
(implementation); and the organizational context or where of
change (the internal and external environment).
Based on substantial empirical research,
they also present five central interrelated factors belonging to
successfully
managing strategic change: T I P : Here you can discuss and learn a lot more about strategic change. Compare: Change Management Iceberg | Organic Organization | Force Field Analysis | RACI | Change Model Beckhard | History of VBM | Change Phases | Six Change Approaches | Core Groups | Planned Behavior | Business Process Reengineering | Kaizen |
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