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Intangibles Valuation

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Skandia Navigator

Measuring intangible assets:

Summary of Skandia Navigator. Abstract

Leif Edvinsson

Skandia Navigator intangibles valuation  

The Skandia Navigator (SN) is a collection of critical measurements that all comprise a holistic view of performance and goal achievement. The architecture of the SN is simple yet very sophisticated. Five focus areas or perspectives capture different areas of interest. Each area visualizes the value creation process. The SN facilitates a holistic understanding of the organization and its value creation along 5 focus areas:

  • Financial focus captures the financial outcome of our activities. Some like to see it as a receipt. It is here where we establish the long-term goals and also a large part of the overall conditions for the other perspectives. This could be profitability and growth that our shareholder demands from us.

  • Customer focus gives an indication on how well the organization fills the needs of its customers via services and products. For example, how much of our sales derive from new customers when compared to old ones or how loyal are our customers? It represents a view that goes from the outside looking in. It is of importance that we define our customers' needs.

  • Process focus aptures the actual processes of creating services and products our customers desire. It covers questions like how do we handle our customer support? This focus area is also connected to the internal processes. Are we working in an efficient way? Are we working in a correct manner? Connected to this could be the importance of structural capital .

  • Renewal and development aims at reassuring the organizations long-term renewal and in part its sustainability. What steps and actions are we taking now to ensure long-term growth and profitability? What is required to attain and develop the knowledge needed to perceive and satisfy our customers needs?

  • Human focus is the heart of the organization and is essential in a value creating organization. The process of knowledge creation is visualized in this focus area. It is also essential that the employees are pleased with their work situation; pleased employees lead to pleased customers, improving the company's sales and result.


More valuation methodologies


Edvinsson, Corporate Longitude

Kaplan, Norton, The Strategy- Focused Organization

Standfield, Intangible Management

Lev, Intangibles: Management, Measurement, and Reporting

Smith, Valuation of Intellectual Property and Intangible Assets


T I P : Here you can discuss and learn a lot more about intangibles measurement and the Skandia Navigator.

More information on Leif Edvinsson, the creator of the Skandia Navigator



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