-
Create
constancy of purpose for improvement of product and service
(Organizations must allocate resources for long-term planning,
research, and education, and for the constant improvement of the
design of their products and services)
-
Adopt the
new philosophy (government regulations representing obstacles
must be removed, transformation of companies is needed)
-
Cease
dependence on mass inspections (quality must be designed and
built into the processes, preventing defects rather than attempting
to detect and fix them after they have occurred)
-
End the
practice of awarding business on the basis of price tags alone
(organizations should establish long-term relationships with
[single] suppliers)
-
Improve
constantly and forever the system of production and service
(management and employees must search continuously for ways to
improve quality and productivity)
-
Institute
training (training at all levels is a necessity, not optional)
-
Adopt and
institute leadership (managers should lead, not supervise)
-
Drive out
fear (make employees feel secure enough to express ideas and ask
questions)
-
Break
down barriers between staff areas (working in teams will solve
many problems and will improve quality and productivity)
-
Eliminate
slogans, exhortations, and targets for the work force (problems
with quality and productivity are caused by the system, not by
individuals. Posters and slogans generate frustration and
resentment)
-
Eliminate
numerical quotas for the work force and numerical goals for
people in management (in order to meet quotas, people will produce
defective products and reports)
-
Remove
barriers that rob people of pride of workmanship (individual
performance reviews are a great barrier to pride of achievement)
-
Encourage
education and self-improvement for everyone (continuous learning
for everyone)
-
Take
action to accomplish the transformation (commitment on the part
of both [top] management and employees is required).