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BAV Model |
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Brand Asset Valuator |
Summary of the BAV Model of Young and Rubicam. Abstract |
© / ™ Young & Rubicam |
Differentiation and Relevance taken together say a lot about its growth potential ("Brand Vitality"), while Esteem and Knowledge determine the current power of a brand ("Brand Stature"). A Survey based on the BAV is conducted annually containing data about 10,000's of brands, based on the opinion of over 100,000 of respondents in many countries.
Book: Inside the Minds: Leading Advertisers - CEOs from Interpublic, Young & Rubicam, Saatchi & Saatchi, Ogilvy & Mather and More T I P : Here you can discuss and learn a lot more about brand valuation and the BAV. Compare with Brand Asset Valuator: Reputation Quotient | Brand Personality Dimensions |
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