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Describing the Profile and Traits of a Brand |
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Brand Personality |
Summary of the Brand Dimensions by Aaker. Abstract |
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The framework of Jennifer Aaker can be used to investigate the current status (IST) of a brand and to describe the desired future status (SOLL) of it.
T I P : Here you can discuss and learn a lot more about Brand Personality. Compare with Brand Personality: Reputation Quotient | Brand Asset Valuator |
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