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 John D. Martin, J. William Petty

Value Based Management

The Corporate Response to the Shareholder Revolution



Value Based ManagementGood introduction to Valuation and the practice of Value Based Management by John Martin and William Petty, both Professors of Finance at the Hankamer School of Business, Baylor University. Martin and Petty explain the basics of Valuation and Value Based Management and give interesting examples. Free Cash Flow, Economic Value Added, Market Value Added, CFROI are all introduced, explained and compared. An interesting parts of the book Value Based Management is a chapter on project evaluation.


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