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Michael Treacy:
biography / resume / curriculum vitae
Michael Treacy
is an internationally-known expert on corporate strategy and business
process transformation. He is pioneering a whole new approach to customer,
industry, and competitive analysis. Known as
Value Disciplines, Treacy's
powerful concept shows how market leaders deliver exceptional value by
focusing on three "disciplines": operational excellence; product leadership;
and customer intimacy. A highly sought-after speaker for senior
executive audiences, Treacy has been the keynote speaker for such sponsors
as the American Marketing Association, the Conference Board, and the
Pharmaceutical Manufacturers Association.
Michael Treacy has had
a distinguished career aiding senior management of major corporations around
the world, transforming their businesses. His book, The Discipline of Market
Leaders, is a business bestseller. It outlines the principles of strategic
growth through transformation, and many companies are using these principles
to drive their strategic thinking and build competitive advantage. Mr.
Treacy was a Professor at the MIT Sloan School of Management. He currently
serves as an Advisor to the National Board of the United Way of America.
Mr. Treacy received his BS from The University of Toronto and his Ph.D from
the MIT Sloan School of Management. Michael Treacy's personal interests
center around his family, Chinese export art, and sports, especially
baseball.
Michael Treacy's
new book, Double-Digit Growth: How Great Companies Achieve It-No
Matter What presents a common sense approach for achieving superior
profitable growth. It is based on his last eight years of research and
consulting with companies large and small. It introduces the Growth
Portfolio, a concept that is sure to become as widely adopted as his earlier
work on customer value leadership. The Growth Portfolio decomposes the
problem of growth into five distinct disciplines, each with its own
opportunities and managerial challenges. The book discusses each growth
discipline and the strategies for managing a collection of growth
opportunities. Case examples detail the successes and failures of scores of
companies as they manage through turbulent markets and apply the concepts
detailed in this book.
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Summaries of 2,000 management methods