VBM Thought Leader: Leif
Edvinsson
Corporate Longitude - What you
need to know to navigate the knowledge economy
About Leif Edvinsson: biography / resume / curriculum vitae
Leif Edvinsson
is Adjunct Professor of Intellectual Capital, at the Lund University, Sweden
2001. Inspirator and CEO of Universal Networking Intellectual Capital,
Global Knowledge Nomad and winner of the prestigious Brain of the Year award
for 1998. Leif Edvinsson is a leading expert on Intellectual Capital (IC).
As former vice president and the worlds first corporate director of
Intellectual Capital at Skandia of Stockholm, Sweden, Leif Edvinsson has been a
key contributor to the theory of IC and oversaw the creation of the world's first corporate Intellectual Capital Annual Report. During 1996 he has been
awarded both by American Productivity and Quality center, USA as well as
Business Intelligence, UK, for his pioneering work on IC. Mr. Edvinsson
formerly was senior vice president for training and development of S-E Bank,
and president and chairman of Consultus AB, a Stockholm-based consulting
company.
In light of his work in both training and Intellectual Capital, Leif Edvinsson
has been a special advisor on service trade to the Swedish Ministry of
Foreign Affairs. He is also special adviser to the Swedish Cabinet on the
effects of the new digital economy, A special advisor to the United Nations
International Trade Center and is a co-founder of the Swedish Coalition of
Service Industries.
Mr. Leif Edvinsson
holds an
MBA from the University of California, Berkeley. He is the author for
numerous articles on the service industry and on Intellectual Capital. He is
a regular speaker before such organizations as the BBC, CIO, Conference
Board, Economist, Handelsblatt, Insead, IMD and the American Productivity
and Quality Center. He is listed in Who is Who in the world. In March 1997
he launched together with Michael S. Malone the book on Intellectual Capital
"Realizing Your Company's True Value by Finding Its Hidden Brainpower". In
January 1998 Edvinsson won the prestigious award Brain of the year in
competition with e.g. Bill Gates and Paul McCartney. Edvinsson follows in
the footsteps of illustrious former winners such as Garry Kasparov (World
Chess Champion), Professor Stephen Hawking and the Poet Laureate Ted Hughes.
In 2000 also listed on top 20 list of Most Admired Knowledge Leaders in the
world. One of the worlds most well-known thinkers on Knowledge Management
and Intellectual Capital. Leif Edvinsson is Professor in Intellectual Capital at
Lund University and the originator of the Skandia Navigator framework (a
1992 tool facilitating the categorization of intangibles piloted at Skandia,
a Swedish Financial Services company).
 Corporate
Longitude once more links the value of human and intellectual capital
into measurement and valuation and economic results.
Can 1 + 1 = 11 in
realizing corporate value?
In this at times
brilliant book, Edvinsson says YES, uncovering the hidden values of
Intellectual Capital, resulting in corporate longitude besides corporate
latitude (financial perspective).
Corporate Longitude
of Leif Edvinsson is brimming with original insights and fresh perspectives. The book
on the value of human and intellectual capital takes
you in unexpected directions with unexpected imagery and unexpected
conclusions. The writing style of this book offers an insight into the
author's genius: he understands the human mind and its tendency to reduce
complex ideas into simple, linear and often erroneous patterns.
Central to
Corporate Longitude is the metaphor of the compass, an instrument that
helps us know where we are.
In the light of:
- the current crisis
in the accounting world,
- the market's
difficulty in deciding what a company should be worth, and
- the arrival of the
knowledge economy,
Corporate Longitude
of Leif Edvinsson suggests that current valuation models are flawed and present only a small
part of the reality. As a result, accountants and analysts alike are sailing
the seas with latitude data but no longitude data. A firm's intellectual
capital is unaccounted for.
We recommend
this book to anybody wanting to think over the value of human and intellectual capital
and the consequences of the knowledge
economy for a corporation, people involved in valuing corporations,
valuation experts, stock analysts and, last but not least, to senior
executives working in the field of Value Based Management and Corporate
Strategy.
Also compare:
Skandia Navigator Leif Edvinsson | Standfield, Intangible Management | Lev, Intangibles: Management,
Measurement, and Reporting | Smith, Valuation of Intellectual
Property and Intangible Assets | Freeman, Corporate Strategy and
the Search for Ethics |
Intangible Assets Monitor IAM Sveiby |
IC-Rating Intellectual Capital Sweden
|
