VBM Thought Leader: Baruch
Lev
Intangibles - Management,
Measurement, and Reporting
 About Baruch Lev: biography / resume / curriculum
vitae
Baruch Lev is the
Philip Bardes Professor of Accounting and Finance at New York University,
Stern School of Business, the Director of the Vincent C. Ross Institute for
Accounting Research and the Project for Research on Intangibles. He earned
his MBA and Ph.D. degrees from the University of Chicago. Served on the
faculty of the University of Chicago, University of California-Berkeley
(jointly at the business and law schools) and Tel Aviv University (where he
was dean of the business school). He is a permanent visitor at Ecole
Nationale Des Ponts and Chaussees (Paris) and City University Business
School (London).
Professor Lev's research spans four books and about 75 research studies
published in the leading accounting, finance and economic journals. This
research concerns the optimal use of information in investment decisions;
business valuation issues;
corporate governance; and recently intangible
investments (intellectual capital). In particular, the measurement,
valuation and reporting issues concerning intangible investments. In
recognition of this research, Baruch Lev was awarded numerous prizes
and an honorary doctorate.
Professor Lev's professional experience includes public accounting
(auditing), investment banking, board membership, and numerous consulting
engagements in the areas of corporate valuation, intellectual property,
utility regulation, securities disputes and corporate governance issues. He
lectures internationally and conducts executive seminars on finance,
accounting and intellectual capital issues, working closely with such
institutions as the Securities and Exchange Commission, the Financial
Accounting Standards Board, OECD, the European Union, and the Brookings
Institution.
Baruch Lev was recently elected by Accounting Today (September 27, 1999) to the Top
100 Most Influential People in the profession -- those who "are changing the
way in which the profession does business," and re-elected on October 8th,
2000 to the year 2000 list of the 100 "most influential people."
 About
Intangibles, Management, Measurement, and Reporting
Two citations out of
this book in my opinion express "Intangibles, Management, Measurement, and
Reporting" very well:
"Economic slowdowns
and capital declines do not change these fundamentals: that an enterprise's
competitive survival and success will primarily depend on smart intangible
investments leading to innovation and effective commercialization".
"In a challenging
business environment with unforgiving capital markets, it is now time to
move on from low-hanging fruit, such as patent licensing, to the full
incorporation of intangible capital in managerial strategic and control
processes and the full recognition of the role of key intangibles in
corporate value creation".
With a good blend of
real-world stories and easily understood economic reasoning, the book from Baruch Lev has
tremendous educational value. It is an especially valuable source for those
interested in learning about managing knowledge-based business and Value
Based Management.
  John Hand and Baruch Lev: Intangible
Assets: Values, Measures, and Risk (2003)
20 State-of-the-art essays and research papers by leading authorities,
charting the frontiers of intangible (intellectual) assets, their
management, valuation, and economic consequences.
In today's
ultra-competitive global economy, intangibles are increasingly taking centre
stage in firms' business strategies and investors' valuations. Physical and
financial assets are becoming commodities, yielding at best a competitive
return on investment. In their place, intangible assets such as patents,
brands, unique business processes, breakthrough scientific discoveries and
strategic alliances are what firms are using to create dominant market
positions, control risk, generate abnormal profits, and achieve growth and
wealth. The dramatic rise and fall of high-technology company valuations has
brought the unusual economic characteristics of intangible assets into the
public arena. The concurrent advantages and vulnerabilities of
intangible-intensive companies has highlighted the importance of having an
in-depth understanding of the economics of intangibles and developing tools
to better manage and evaluate them. This reader provides that understanding
by bringing together the best research and advocacy on intangibles.
|
