J. Nicholas DeBonis, Eric
Balinski, Phil Allen
Value-Based Marketing for
Bottom-Line Success
5 Steps to Creating Customer
Value
 DeBonis,
Balinsky and Allen created an interesting angle on Value Based Marketing,
with this hands on, practical book, introducing a 5-step model for
creating customer value:
1. Discover and
quantify needs,
2. Commit to
impact your customers,
3. Create
meaningful and understandable customer value,
4. Assess how
you did,
5. Improve your
value package.
DeBonis, Balinsky and
Allen are experienced business consultants with a focus on Value Based
Marketing. In
Value-Based Marketing for Bottom-Line Success, 5 steps to creating
customer value they show how companies can
and should provide consistent and real value to each customer, how
corporations can make their value package superior to that of their
competitors, and how they can increase profitability while continuing to
offer top customer value. Recommended for people wanting to rethink business
strategy in a Value Based Management oriented corporation.
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