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Reputation Institute

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The Reputation Institute

Corporate Reputation Management

Reputation Institute
350 West 50th Street, Suite 22E
New York, NY 10019, USA
Tel: 212-245-5777
Fax: 212-459-0119

Email: info@reputationinstitute.com

Organization Profile


The Reputation Institute is a private research organization founded by Prof. Charles Fombrun, Stern School of Business, New York University, and Prof. Cees van Riel, Rotterdam School of Management, Erasmus University.


The Institute's mission and core purpose is to build thought leadership about corporate reputation, corporate reputation management, corporate reputation measurement and corporate reputation valuation. It brings together a global network of academic institutions and leading edge practitioners interested in advancing knowledge about corporate reputations.

The Reputation Institute is led by an Executive Director and it is guided by an Advisory Board and an Executive Committee.

Network Partners: The Reputation Institute is supported by several network partners. Shandwick International and PricewaterhouseCoopers were founding members of the Institute.

The Reputation Institute's network partners include corporations and agencies.

Agency Members: Weber Shandwick Worldwide, PricewaterhouseCoopers, Euro-RSCG, Manning, Selvage & Lee, Dentsu

Corporate Members: Avon, Ciba Specialty Chemicals, Coca Cola, Dresdner Bank, Energieversorgung Offenbach, Federal Express, Heerema, People's Bank, Telefonica


Activities Services


Research and Thought Leadership in:
- corporate reputation management
- corporate reputation measurement
- corporate reputation valuation


Related Books


Fombrun, Reputation: Realizing Value from the Corporate Image

Schultz, The Expressive Organization

Lev, Intangibles: Management, Measurement, and Reporting

Smith, Valuation of Intellectual Property and Intangible Assets


Related Methods

Corporate Reputation Quotient

Brand Personality Dimensions

Marketing Mix


Intangible Assets Monitor

Skandia Navigator


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