Organization Profile
The Reputation
Institute is a private research organization founded by Prof. Charles
Fombrun, Stern School of Business, New York University, and Prof. Cees van
Riel, Rotterdam School of Management, Erasmus University.
The Institute's
mission and core purpose is to build thought leadership about corporate
reputation, corporate
reputation management, corporate
reputation measurement and corporate
reputation valuation. It brings
together a global network of academic institutions and leading edge
practitioners interested in advancing knowledge about corporate
reputations.
The Reputation Institute is led by an Executive Director
and it is guided by
an Advisory Board and an Executive Committee.
Network Partners: The Reputation Institute is supported by several network partners.
Shandwick International and PricewaterhouseCoopers were founding members
of the Institute.
The Reputation
Institute's network partners include corporations and agencies.
Agency Members: Weber Shandwick Worldwide, PricewaterhouseCoopers, Euro-RSCG, Manning,
Selvage & Lee, Dentsu
Corporate
Members: Avon, Ciba Specialty Chemicals, Coca Cola, Dresdner Bank,
Energieversorgung Offenbach, Federal Express, Heerema, People's Bank,
Telefonica
Activities Services
Research and Thought Leadership in:
- corporate reputation management
- corporate reputation measurement
- corporate reputation valuation
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