Short Organization Profile
PRISM (Policy-making, Reporting
and Measuring, Intangibles, Skills development, Management) is a
multi-disciplinary European initiative aimed at gaining a deeper
understanding of the issues surrounding the management and measurement of
intangibles in the modern economy. The PRISM group believes that
intangible investments - in areas such as R&D, know-how, software, brands,
licenses, copyrights, and organizational design - are the drivers of both
competitive advantage and economic value creation. Our ability to
effectively track these key economic assets is limited and recent work,
notably in the United States, has exposed the significant gaps in intangibles
measurement and management frameworks in use today, and has highlighted
some of the detrimental effects that this may have over the longer term.
PRISM is pursuing a programme of market-oriented policy research
focused on gaining a deeper understanding of the emerging conceptual
business models and market practices in order to identify priority areas
where the current corporate, market and regulatory systems need attention.
There is a growing awareness in the academic, corporate, investor and
public policy communities that these systems, which were devised for a
19th century economic context, have failed to keep pace with the economic
realities. During the life of its research project, PRISM aims to build an
integrated community of practice made up of those who share these views to
stimulate much-needed change in practices. Such practices pertain to
policy-making decisions at a governmental level, data, measurement and
reporting systems throughout the economy, and the management challenges
posed by operating in a context increasingly dominated by weightless and
knowledge-related assets.
These issues are central to the EU's Lisbon objective of becoming the most
competitive and knowledge-intensive economy in the world by 2010. PRISM is
funded by the European Commission's IST programme.
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Related Books
Edvinsson, Corporate Longitude
Standfield, Intangible Management
Lev, Intangibles: Management, Measurement, and
Reporting
Smith, Valuation of Intellectual Property and
Intangible Assets |
